|SAME AS||SAME AS S04660|
|Directs the commissioner of the department of agriculture and markets to establish the Future Agriculture Readiness Marketing Camp to provide farmers with training in marketing and product development.|
|04/25/2017||referred to agriculture|
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NEW YORK STATE ASSEMBLY
MEMORANDUM IN SUPPORT OF LEGISLATION
submitted in accordance with Assembly Rule III, Sec 1(f)
BILL NUMBER: A7369 SPONSOR: Magee
TITLE OF BILL: An act authorizing the commissioner of the department of agriculture and markets to develop the future agriculture readiness marketing camp   PURPOSE: To authorize the Commissioner of the State Department of Agriculture and Markets to develop an agricultural marketing "boot camp" program, in association with an advisory board.   SUMMARY OF PROVISIONS: Section 1 charges the Commissioner with creating the program. Section 2 describes the advisory board that will govern the program, and the mechanism for appointing certain members of that board. Section 3 describes the length of the program, its level of academic rigor, and the size of each yearly participant cohort. Section 4 describes the process of applying to each administration of the program. Section 5 lists the SUNY campuses that may be used as the site of the program each year. Section 6 describes what the program shall teach participants. Section 7 describes the presentations each participant must make at the conclusion of each administration of the program, how those presenta- tions will be evaluated, and how grants may be awarded to a subset of participants. Section 8 instructs the Commissioner to admit only the owners of small to medium sized farms, who are legal residents of New York State, with certain business models. Section 9 authorizes the provision of funds by the Commissioner to the extent an appropriation is available for the specific purpose of operat- ing the program. Section 10 states that the act shall take effect immediately.   JUSTIFICATION: For business owners, often times marketing is one of the most important pieces of the puzzle when it comes to achieving success. To help those new to the agriculture industry gain the valuable knowledge and tools needed to promote their businesses, this legislation would establish a "F.A.R.M Camp," or a Future Agriculture Readiness Marketing Camp. Offered once yearly to a select group of successful farmer-applicants, this camp will expose selectees to several of the best agriculture programs in the state. Each participant will have access to all that SUNY has to offer, allowing them to develop their business and them- selves. An exclusive group of graduates from the program will also be granted additional aid in the form of grant funds to help them make their marketing plan a reality.   LEGISLATIVE HISTORY: New Bill.   FISCAL IMPLICATIONS: To be determined   EFFECTIVE DATE: This act shall take effect immediately.
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STATE OF NEW YORK ________________________________________________________________________ 7369 2017-2018 Regular Sessions IN ASSEMBLY April 25, 2017 ___________ Introduced by M. of A. MAGEE -- read once and referred to the Committee on Agriculture AN ACT authorizing the commissioner of the department of agriculture and markets to develop the future agriculture readiness marketing camp The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. The commissioner of agriculture and markets is hereby 2 authorized and directed to develop an agricultural marketing "boot camp" 3 program in accordance with the requirements prescribed in this act. 4 § 2. (a) The commissioner of agriculture and markets is directed to 5 develop the program in cooperation with an advisory board consisting of 6 the presidents of: SUNY Morrisville; SUNY Canton; SUNY Cobleskill; SUNY 7 Oswego, and the dean of the college of agriculture and life sciences at 8 Cornell University. Though the resources of each institution shall be 9 utilized, the program shall be coordinated by the Small Farms program of 10 Cornell University. Two representatives, one selected by the senate 11 majority, and the second by the assembly majority, shall also serve on 12 the program's advisory board. 13 (b) Members of the advisory board described in subdivision (a) of this 14 section shall not receive compensation, but shall be entitled to 15 reimbursement for expenses under any applicable state law, rule, or 16 regulation. 17 § 3. The program shall be no less than one week in length, but no more 18 than two weeks, and shall be at least as academically rigorous as a 19 200-level-class at any of the institutions in subdivision (a) of section 20 two of this act. Participants shall have the same access to information, 21 faculty, staff, and resources as a matriculated student would have at 22 any of the institutions named in subdivision (a) of section two of this 23 act. The program shall consist of one cohort each year, of not more than 24 thirty students, but not fewer than five students. EXPLANATION--Matter in italics (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD09433-04-7A. 7369 2 1 § 4. (a) Prospective participants shall submit an application, at a 2 time and in a manner determined by the participating institutions. The 3 application shall include a combination of media, and at minimum must 4 describe: a business plan; marketing goals; the product intended to be 5 sold, and demonstrate that the prospective participant has the necessary 6 attributes to succeed in the program. Prospective participants may also 7 be required to submit other supplementary documentation as is deemed 8 necessary by the participating institutions. 9 (b) Successful applicants shall be required to pay a fee covering 10 room, board, and materials. This fee shall not exceed $500 per week, 11 payable to any participating institution that hosts all or a part of 12 that year's administration of the program. 13 § 5. The program will be held on the campus of either SUNY Morris- 14 ville, SUNY Canton, SUNY Cobleskill, or SUNY Oswego, or any combination 15 thereof as determined by the participating institutions. The location 16 may change from one year to another. 17 § 6. The program shall teach participants how to: develop their chosen 18 product; how to identify prospective consumers; how to market their 19 product to such consumers, and how to transport their product to such 20 consumers. The program may also include any other topics or cognates 21 that the participating institutions deem necessary and proper. 22 § 7. (a) No more than one week after the end of each administration of 23 the program, participating institutions shall review presentations 24 prepared by each participant. Presentations shall feature such materials 25 as the participating institutions may deem appropriate to demonstrate 26 understanding of the program content, and the further development of the 27 business plan and marketing goals contained in the participant's appli- 28 cation. 29 (b) Of each cohort, not more than one-third of the participants shall, 30 based on the presentations described in subdivision (a) of this section, 31 be selected for a grant of funds. Each individual grant shall not exceed 32 $10,000. 33 (c) Each grant shall be issued by the empire state development corpo- 34 ration, according to an agreement between it, the department of agricul- 35 ture and markets, and the office of the state comptroller. 36 (d) Each awardee shall be required to submit periodic reports to the 37 department of agriculture and markets and the office of the state comp- 38 troller. These reports will allow the monitoring of grant funds, and 39 should also serve to develop best-practices models that will be shared 40 with future participants in the program, as well as the students and 41 faculty of participating institutions. 42 § 8. The commissioner of agriculture and markets is instructed to 43 ensure that the program admits only owners of small to medium sized 44 farms based on the United States department of agriculture's 2012 agri- 45 culture census of New York state, who seek to target non-traditional or 46 non-commodity markets. Applicants must be domiciled in New York state 47 and have a principal place of business in this state. 48 § 9. The commissioner of agriculture and markets shall be authorized 49 to provide funds for this program only to the extent that an appropri- 50 ation is available for that specific purpose. 51 § 10. This act shall take effect immediately. The commissioner of 52 agriculture and markets shall induct the first cohort into the program 53 within one year of the effective date of this act.